Reinventing how a multi-million dollar pet food company tells their story
The only thing we love more than storytelling around here are our pets! You may have noticed that our Chief Happiness Officer is a golden-retriever with a million dollar smile. So, when we were approached by a multi-million dollar pet food conglomerate to reinvent how they tell their story — we couldn't help ourselves!
Now here comes the kicker. You wouldn't believe it if we told you — but the dog food industry is the toughest of the pet-retail categories to compete in — it's really a dog eat dog world out there. But like us, our client team were true dog lovers and they were reinventing their portfolio of dog food offerings to be even more delicious and nutritious for pup while making it easy on families to feed their four-legged friends.
We were happy to help them tell their story by juxtaposing "consumer truths" with the opportunities they were meeting to give families the best dog food options for their pups!